Surface Mimicry
Example: Broadband
Photo source: Own broadband
Behavioral Mimicry
Functional Mimicry
Example: Broadband
Photo source: Own broadband
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| Figure 7.4.1 shows the design of the broadband that resembles a USB thumb drive |
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| Figure 7.4.2 shows a USB thumb drive |
Surface mimicy is defined as making a product to resemble other products. Surface mimicry helps to imply the function of the new product by designing them to look like an already familiar product.
A broadband (Figure 7.4.1) for example, resembles a USB thumb drive (Figure 7.4.2). Therefore it is easy for a first time user to use the broadband as they know how it functions based on the design that resembles a USB thumb drive.
Example: Car Arcade Machine
Photo source: Arcade shop in City One, Kuching
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| Figure 7.4.3 shows car arcade machine |
Behavioral mimicry is defined as creating a design to act like an existing object or product.
In our example, the car arcade machine (seen in Figure 7.4.3) is designed to create a virtual environment as though the player is driving a real moving car, even having the steering wheels and pedals, just like an actual one.
Example: Laptop Touchpad
Photo source: Own laptop and mouse
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| Figure 7.4.4 shows a laptop touchpad |
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| Figure 7.4.5 shows a mouse |
Functional mimicry is defined as making a design to work like another existing design.
For example, the laptop touchpad (in Figure 7.4.4) is designed to mimic the mouse ( in Figure 7.4.5). It performs the same function like the mouse even though the designs looks different.





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